{"id":2029,"date":"2021-08-31T18:59:44","date_gmt":"2021-08-31T13:29:44","guid":{"rendered":"https:\/\/maxtratechnologies.com\/blog\/?p=2029"},"modified":"2026-09-28T17:23:03","modified_gmt":"2026-09-28T11:53:03","slug":"what-is-fuelling-investor-excitement-in-healthtech","status":"publish","type":"post","link":"https:\/\/maxtratechnologies.com\/blog\/what-is-fuelling-investor-excitement-in-healthtech\/","title":{"rendered":"What Is Fuelling Investor Excitement In Healthtech?"},"content":{"rendered":"<p class=\"w6asjq_TextBase _85PZeG_Text PDq2pG_selectionAnchorContainer\" data-d-component=\"text\">Digital technology health helps healthcare providers deliver more focused and effective treatments worldwide.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">As the COVID-19 crisis creates a new normal, healthcare stakeholders must understand the digital health landscape.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">In the first half of 2020, digital health activity reached unprecedented levels. Venture funding hit a record $5.4 billion. Major deals also made headlines, including Teladoc Health&#8217;s $18.5 billion acquisition of Livongo. Meanwhile, virtual healthcare services expanded rapidly. These included telehealth and remote patient monitoring.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">This article explores <a href=\"https:\/\/maxtratechnologies.com\/healthcare-app-development.php\" target=\"_blank\" rel=\"noopener noreferrer\" data-d-component=\"link\"><span class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\" data-d-inline=\"\" data-d-text-decoration=\"underline-dotted\">healthcare app development<\/span>\u00a0<\/a> and its growth potential. It examines how investors, patients, and established companies engage with the ecosystem.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">We will also analyze COVID-19&#8217;s impact on digital health. Additionally, we will share strategic insights for healthcare businesses.<\/p>\n<h2 class=\"w6asjq_TextBase GgxHUa_Title\" data-d-component=\"title\" data-d-size=\"lg\" data-d-weight=\"semibold\"><span class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">What Are the Biggest and Fastest-Growing Digital Health Markets?<\/span><\/h2>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\"><a href=\"https:\/\/maxtratechnologies.com\/blog\/wp-content\/uploads\/2021\/08\/Maxtra-Technologies-300x169.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-d-component=\"link\"><span class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\" data-d-inline=\"\" data-d-text-decoration=\"underline-dotted\">image<\/span>\u00a0<\/a><\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Most digital <a href=\"https:\/\/maxtratechnologies.com\/mobile-application-development.php\" target=\"_blank\" rel=\"noopener noreferrer\" data-d-component=\"link\"><span class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\" data-d-inline=\"\" data-d-text-decoration=\"underline-dotted\">mobile app development<\/span>\u00a0<\/a> companies focus on solutions that directly improve patient treatment.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Approximately 49% of digital healthcare firms operate in the care category. These companies focus on effective therapies, remote patient assistance, and patient treatment. In 2019, this market was valued at $157 billion. It represented 45% of the total digital healthcare industry.<\/p>\n<h3 class=\"w6asjq_TextBase GgxHUa_Title\" data-d-component=\"title\" data-d-size=\"md\" data-d-weight=\"semibold\">Care Delivery Category<\/h3>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Companies in this area develop digital technologies like Livongo for diabetes management. They also use technology to expand patient access to care. For example, Teladoc provides remote patient assistance through telemedicine. Similarly, PillPack operates an online pharmacy that supplies medications to patients.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">The combination of large markets and strong growth makes care delivery attractive to businesses. It offers opportunities for companies interested in healthcare app development. However, patient care is not the only profitable option for digital health businesses.<\/p>\n<h3 class=\"w6asjq_TextBase GgxHUa_Title\" data-d-component=\"title\" data-d-size=\"md\" data-d-weight=\"semibold\">Research and Development (R&amp;D) Category<\/h3>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Major pharmaceutical companies have shown significant interest in the R&amp;D category. As a result, it represents the largest market value pool in digital health.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Many businesses in this category provide precision medicine solutions. These technologies help accelerate drug discovery. Additionally, AI-enabled patient recruitment and virtual trials improve clinical trial efficiency.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">However, this industry is relatively mature compared to other digital health sectors. It is projected to grow at 8% annually. In contrast, other value pools typically expand by 10% or more each year.<\/p>\n<h3 class=\"w6asjq_TextBase GgxHUa_Title\" data-d-component=\"title\" data-d-size=\"md\" data-d-weight=\"semibold\">Finance and Operations Category<\/h3>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Meanwhile, the Finance and Operations categories offer growing opportunities for digital health businesses.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">For example, Progyny manages fertility benefits for employers. Similarly, CoverMyMeds improves operational efficiency by automating the prior authorization process.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Two value pools in this category have the highest compound annual growth rates (CAGR) in digital health. Optimize the Financial Model grows at 18%. Enhanced Operational Efficiency follows at 15%. Moreover, companies in these areas often receive higher valuations.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">In 2019, the Finance and Operations sector had an estimated market value of $26 billion. This represented 7% of the total digital health market. However, only 12% of digital health firms competed in this category.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Therefore, this expanding industry may suit non-traditional digital health businesses. Companies with strong financial improvement solutions may find valuable opportunities.<\/p>\n<h3 class=\"w6asjq_TextBase GgxHUa_Title\" data-d-component=\"title\" data-d-size=\"md\" data-d-weight=\"semibold\"><span class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">How Do Digital Health Businesses Usually Show Value?<\/span><\/h3>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">One major benefit of healthcare app development is reducing healthcare costs.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Based on 2018 healthcare expenditure statistics, digital health treatments could save approximately US$500 billion if fully implemented.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">However, not all solutions deliver immediate cost savings. Some value pools offer more measurable benefits than others.<\/p>\n<h3 class=\"w6asjq_TextBase GgxHUa_Title\" data-d-component=\"title\" data-d-size=\"md\" data-d-weight=\"semibold\">Care Delivery Cost Reduction<\/h3>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">The three care delivery value pools focus on effective therapies, remote assistance, and patient treatment. Together, they offer the most measurable cost-saving potential in the United States. Their combined potential is approximately $270 billion.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Technologies in these areas reduce the costs of delivering and managing treatment. Consequently, both payers and patients benefit from lower healthcare expenses.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Similarly, technology that improves operational efficiency can increase productivity. It could also reduce US healthcare expenditures by approximately $180 billion.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Companies in this value pool are more likely to achieve savings through technological improvements. In contrast, clinical innovations may require more time. This difference may explain why nearly half of the CEOs in this category come from non-medical industries. Many have backgrounds in technology.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Pharmaceutical firms in regions severely affected by <a href=\"https:\/\/en.wikipedia.org\/wiki\/COVID-19\" target=\"_blank\" rel=\"noopener noreferrer\" data-d-component=\"link\"><span class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\" data-d-inline=\"\" data-d-text-decoration=\"underline-dotted\">COVID-19<\/span>\u00a0<\/a> face risks from clinical study interruptions and delays.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Therefore, tools that improve drug R&amp;D processes are increasingly valuable. These include virtual trial support and real-world evidence collection.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Meanwhile, payers face significant financial constraints. They must manage lengthy hospital stays and ensure patient access to treatment. As a result, solutions that improve financial models may offer substantial support. Early screening can also help prevent diseases and reduce healthcare costs.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Additionally, companies providing patient treatments may attract renewed interest from payers. These organizations seek innovative, health-focused mobile app development solutions to reduce healthcare expenses.<\/p>\n<h3 class=\"w6asjq_TextBase GgxHUa_Title\" data-d-component=\"title\" data-d-size=\"md\" data-d-weight=\"semibold\"><span class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">Conclusion<\/span><\/h3>\n<p><a href=\"https:\/\/maxtratechnologies.com\/blog\/wp-content\/uploads\/2023\/06\/Blockchain-and-Healthcare-Supply-Chain-Management.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6307 size-full\" src=\"https:\/\/maxtratechnologies.com\/blog\/wp-content\/uploads\/2023\/06\/Blockchain-and-Healthcare-Supply-Chain-Management.jpg\" alt=\"Maxtra\" width=\"2240\" height=\"1260\" srcset=\"https:\/\/maxtratechnologies.com\/blog\/wp-content\/uploads\/2023\/06\/Blockchain-and-Healthcare-Supply-Chain-Management.jpg 2240w, https:\/\/maxtratechnologies.com\/blog\/wp-content\/uploads\/2023\/06\/Blockchain-and-Healthcare-Supply-Chain-Management-300x169.jpg 300w, https:\/\/maxtratechnologies.com\/blog\/wp-content\/uploads\/2023\/06\/Blockchain-and-Healthcare-Supply-Chain-Management-1024x576.jpg 1024w, https:\/\/maxtratechnologies.com\/blog\/wp-content\/uploads\/2023\/06\/Blockchain-and-Healthcare-Supply-Chain-Management-768x432.jpg 768w, https:\/\/maxtratechnologies.com\/blog\/wp-content\/uploads\/2023\/06\/Blockchain-and-Healthcare-Supply-Chain-Management-1536x864.jpg 1536w, https:\/\/maxtratechnologies.com\/blog\/wp-content\/uploads\/2023\/06\/Blockchain-and-Healthcare-Supply-Chain-Management-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2240px) 100vw, 2240px\" \/><\/a><\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">Digital healthcare app development is helping the medical sector achieve a long-standing goal. It aims to reduce costs while improving patient outcomes. This approach is particularly important given the impact of the COVID-19 pandemic.<\/p>\n<p class=\"w6asjq_TextBase _85PZeG_Text\" data-d-component=\"text\">By selecting the right value pools and prioritizing effective strategies, healthcare investors can identify growth opportunities. Consequently, businesses can expand in the fast-growing digital health sector. These efforts can also improve patient care worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital technology health helps healthcare providers deliver more focused and effective treatments worldwide. As the COVID-19 crisis creates a new normal, healthcare stakeholders must understand the digital health landscape. In the first half of 2020, digital health activity reached unprecedented&hellip; <\/p>\n","protected":false},"author":1,"featured_media":2030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[435],"tags":[],"class_list":["post-2029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-app-development"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Fuelling Investor Excitement in Health?<\/title>\n<meta name=\"description\" content=\"Discover what is fuelling investor excitement in healthtech, from healthcare app development and digital health\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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