Every eCommerce business owner yearns to have a solid online presence. If you are an eCommerce store owner and you aim to drive more potential customers to your business, then acquiring Best SEO Services in India is the ticket to achieving your dreams. A robust SEO strategy will outrank the competition and will help to improve the visibility of your website in search engines like Google, Bing, Yahoo, etc.
With the advent of 2023, the landscape of Digital marketing has transformed completely. With the introduction of Core Web Vitals, EAT( Expertise, Authoritativeness, and Trustworthiness), and Generative AI models, SEO trends are also revamping. Let’s see what SEO trends are here to stay in 2023.
Top 5 Trends to Improve Your eCommerce SEO in 2023
With the ever-evolving SEO trends, it is important to stay up-to-date and adapt to the latest SEO strategies for your online stores.
- Mobile Friendly Websites Optimization
Google came with its mobile speed update in 2018, and since then fast content loading time has become an important ranking factor for the websites. If your website is mobile-friendly, it will offer a great user experience and loading time on mobile devices. Fast loading on mobile will attract more visitors to the website converting them into customers. Using Google AMP is the perfect strategy to woo fast loading time and an enriched user experience for potential and existing customers. Conceiving a mobile-friendly strategy is important for e-commerce businesses because nowadays more than 79% of customers have used their smartphones for online shopping.
- Page Speed & Core Web Vitals
Google has come up with Core Web Vitals that significantly impact the SEO strategies for online businesses. It measures user experience based on different factors such as page loading speed, interactivity, and visual stability of a page. If eCommerce store owners want to win the game of SEO, they should use tools like Page Speed Insights as it will help them to identify and address the issues. In implementing these measuring acquiring the aid of professional SEO Services in India
- Video Marketing
In the ever-growing world of competition, video marketing will make a great difference as a top-notch eCommerce SEO strategy. Videos are a perfect mechanism to showcase your product to prospects and turn them into loyal customers. Many big giants like eBay, Myntra, and Amazon harness the power of video marketing to win the trust of their customers. These videos also educate about the qualities of a product to their customers and owners can communicate the USP of their product to the customers. Likewise, product review videos are vital to garner the trust of the customers.
- Keyword Research is Evergreen
Do you think that Keyword research is an outdated factor and does not matter for SEO? Well, this is not the case, but the keyword research for eCommerce is a bit different. Many people who take SEO Services in India may be aware of how keyword research has impacted their website. For eCommerce, you must focus on picking long-tail keywords because they can show what users search on search engines like Google in a better way. Apart from that search intent is also another important parameter to focus on for eCommerce SEO strategies in India.
- Voice Search Optimization
Voice search optimization is a crucial factor for eCommerce SEO. This is because many voice assistants like Alexa, Siri, and Cortana are playing a vital role in online shopping. Google also has confirmed the statistics that 20% of all mobile searches are making use of voice search. The data from BI Intelligence also confirms that the more you are young, the more you will use voice search. Amazon has taken a lead in voice search optimization as it allows its customers to place orders directly from home Alexa devices. If you optimize voice search, you will take a lead against your competitors who have not taken any steps.
Taking professional SEO services in India can give you an edge over your competitors for formulating an apt SEO strategy for your business.
What are the Top 3 tips to Improve your eCommerce SEO in 2023?
Winning huge organic traffic in 2023 is not at all a cakewalk for online business owners. Don’t worry, we have brought 3 tips that will help you to improve the website traffic.
- Focus on Product Image optimization
Leveraging the benefit of image optimization to showcase your product will boost their organic reach. You should give an Alt tag, image title, and if required a caption for your product image.
- Opt for structured data markup
Opting for structured data markup means optimizing your product pages, or website pages and adding structured data in the form of featured snippets to boost its visibility in terms of search engines.
- Focus on Quality Link Building
Quality link building is also a driving force behind eCommerce SEO. For example, for easy navigation, you can add internal links in your posts and should make follow links from Web 2.0 websites only.
Conclusion
All in all,we can say that Seo is the key strategy behind the growth of the eCommerce sector. After understanding the role of SEO in e-commerce services, many of you would like to invest in Digital Marketing Services. We at Maxtra Technology have a team of qualified and innovative professionals who will take care of your requirements for eCommerce SEO. Get in touch with us today through our website, or social media channels, we assure you the best services ever.
