In the digital arena, almost everyone is looking forward to adopting metrics to build a strong presence online. Therefore, more and more businessmen are struggling to take their business online. As per the data, Google searches 40000 queries every second, and to deal with such a fast absorption of information, digital marketers are also devising the best strategies to improve their online presence. On the other hand, laymen think of hiring the best digital marketing company to leverage the benefit of increased traffic on their website.
It won’t be an exaggeration to say that there is a lot of misinformation on the website regarding increasing traffic, therefore, we are listing 10 proven ways to increase website traffic on the whole. Stay Tuned.
- Lay Emphasis on Keyword Research
In the entire sphere of digital marketing, Keywords play a major role. Therefore, whenever you devise an SEO strategy, or consider innovating ways of improving the website traffic, you should not undermine the importance of keyword research. Because keyword research can elevate the presence of your website organically without even spending a dime. You must take into consideration some parameters while performing the research.
Important Parameters to Consider When Performing Keyword Research
- Perform keyword research accurately. You can take the aid of several tools related to keyword research. For keyword research, you can take the help of various keyword planner tools such as Google Keyword Planner, Ubersuggest, and Semrush.
- Also, take into account some key parameters like monthly searches and keyword difficulty. Those keywords that have less keyword difficulty are quite easy to rank for. The monthly search volume should be more for the targeted keywords.
- Also research competitor’s strategy for keyword research. You can use Keyword research tools such as Moz, and Ahrefs for gathering data. It will give you a quick idea about which keywords competitors are ranking for.
- Hiring SEO Services in India is also an example of undertaking professional assistance for ranking keywords.
- Adopt a Full-Proof Content Strategy
Thinking of revamping the different digital strategies to increase your website traffic? Let us unfold one of the most important parameters to increase website traffic. Yes, you have guessed it right, opting for a full-proof content strategy will revamp your content metrics. Great content is a two-way sword in attracting traffic. It will increase the organic footfall of your website. At the same time, quality content will engage the readers and keep them hooked to your website by reducing the turnaround time of the website.
Here are Certain Guidelines for Adopting a Full-Proof Content Strategy
- Pay attention to the user intent when finding out the topics to write content on a particular niche. For example, if you are writing a piece of content about the best footwear to buy this Diwali, you must search for user intent. You can do this by putting this keyword in the Google Auto-complete search bar.
- Videos are an evergreen form of content, therefore, try to incorporate videos in your home page, and blog section. It will increase the organic traffic on your website.
- Embedding videos in product descriptions is another popular way of devising website traffic.
- Posting quality content, and rephrasing old content will help you in enhancing the SEO metrics, and improve website traffic.
- Opt for Email Newsletters
Sending enticing newsletters with a catchy subject line is another important way to boost the organic traffic to your website. Email newsletters should be promotional with a catchy subject line. If you want to increase website traffic, keep your email newsletters mobile-friendly. Moreover, they should contain easily clickable links. The essence of email newsletters should be to entice the sender to click the link and reach the website.
Therefore, be sure to draft visually engaging and well-designed emails, and don’t forget to give these emails a personalized touch by incorporating the name of the sender. If you want to see which emails get more clicks, perform some A/ B testing in advance. It will give you a fair idea of the success of Email newsletters.
- Exchange Quality Backlinks
Another important strategy that will work miraculously to enhance the website traffic is to exchange quality backlinks. There are two types of backlinks, the first one is Do-follow, and the other one is No-follow. Approach the website owner and look for the websites that provide us with the backlinks in your niche. Prefer taking Do-follow backlinks and keeping an overall combination of Do-follow and no-follow links. Backlinks are one of the most important parameters that improve your overall ranking in terms of search engines. Backlinks are a quality source of referral traffic as well.
- Guest Blogging
Guest Blogging is another proven way to increase website traffic. Many websites invite writers to write guest posts in the concerned niche, and in turn, they help the writer’s website to attain referral traffic. But before taking a plunge into writing guest posts, you must check the domain authority of the websites. For this purpose, you can use Moz’s domain authority checker.
- Build a Strong Social Media Presence
Social media is another important way to increase website traffic. Spend your time on social media, analyze the trends, and create both valuable and shareable content on social media. Your social media followers can turn into loyal followers and will enhance your website traffic to a great extent. Social media platforms are a valuable resource that can build long-term relationships with potential customers. All you need to do is to stay consistent, and create visually appealing designs as per the latest trend, post them, and convert the platform into an appealing source.
- Opt for Influencer Marketing
Influencers stay updated on the trends, and therefore, influencer marketing can be a great way to increase your brand’s presence in the best way ever. Influencers already have a wide follower range and their endorsements can boost your website traffic to a great extent. Not every influencer will go perfectly for your requirements. Therefore, you should choose influencers that align with the requirements of your brand and their strategies help you to enhance your brand’s presence by increasing your website traffic.
- Offer Visitors Value in the form of Free Resources
Whenever any visitor visits your website, you should offer them some valuable and free resources. It will help you to retain your valuable customers and in turn, these visitors will become a source of enhancing your website’s presence in the eyes of search engines. For example, you can offer your potential customers extensive value by offering them e-books, infographics, white papers, and other such materials.
- Unleash the Power of Paid Advertising
Those who want to unleash the power of paid advertising to increase website traffic are welcome to do so. You can invest your money in sponsored advertising, and social media advertisements. The pay-per-click strategy will help you to reach a wider audience. You can also hire a professional digital marketing company to perform this task of paid advertising on your behalf as a business owner.
- Optimize the Websites as per Google Guidelines
You must optimize your website as per Google Guidelines. Doing so will help you rank high in terms of search engine visibility and you will observe an increased reach of visitors to your website. To perform this task, you can also hire professional SEO Services in India as they will help you in improving your search engine rankings.
All the above-mentioned metrics will help you to improve your website’s traffic to a great extent. Not everyone is at the stage of investing their valuable time in improving their website’s traffic. Exclusively a business owner has many other tasks to accomplish. Therefore, joining hands with a reputed service provider like Maxtra Technologies can help you leverage the advantage of their professional experts in enhancing your overall website’s metrics. They will analyze the glitches in your SEO and digital marketing strategies and provide you with ultimate solutions to bring immense website traffic to enhance your web presence in terms of search engines. We are an exclusive Digital Marketing Company to assure you of qualitative services. Happy reading. Stay tuned with other blogs of the series.