Whilst smartphones and computers are evolving at a precise stage, the role of technology in social media evolution continues with mobile applications. Alone in 2019, the Lyfemarketing study estimated the use of social networks by mobile devices for 91% of all social media consumers. </span>
Up to this point, we agree that you need to build a social media application. The list does not, however, conclude with just one aspect of the effect of technology on social media. Much other technology such as APIs, geotagging, QR codes, etc. helps render social media where it is now.
By combining automation, social media integration, and e-commerce, technology makes social networking more accessible, stable, and real-time. These innovations are driving the next phase of growth for social media development
Technologies Driving the future of Social Media
The technologies used in social media is one of the core reasons for the exponential advancement of the domain, both in terms of users and the range of permanent growth. The direct effect of technology on social media results in these statistics programs. </span>
Advances in connectivity and content creation – powered by smartphone features like cameras, GPS, geotagging and AI-based image recognition are reshaping the global social media landsc
ape.
1. Augmented reality
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Role of AR and Mixed Reality in Social Media
AR and mixed reality are among the most common elements on social media. There are many use instances in which social media firms observe AR in their apps, although the use of facial filters has become a testimony of mainstream success.
Snapchat popularises AR-driven filters for the provision of engaging content by corporations and individuals.
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AR in Social Media Advertising
In social media ads, another example is the enterprise-level use of AR in social media. Last year, Snapchat developed an AR interface for Snap Original, which connects with users in the real world.
2. Artificial intelligence
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AI as a Core Social Media Technology
Artificial Intelligence stands at the forefront of modern innovations shaping the social media industry. A digital marketing service provider that provides social media optimization service can help you in leveraging artificial intelligence for your very own social media app.
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AI-Driven Personalization and Optimization
AI is an essential part of all today’s market-oriented social media channels. This is the first explanation of why technology is now interested in the expense of creating social media applications by design. This scenario illustrates how AI is a vital part of all the various social media genres.
3. Blockchain
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Rise of Decentralized Social Media Platforms
Decentralized social media is one of the most promising segments in the industry. Organizations on both sides actively explore a wide range of applications by integrating social media platforms with blockchain technology.
ass=”yoast-text-mark”>>tyle=”font-weight: 400;”> A digital marketing service provider that provides social media optimization service can integrate the blockchain network into a social media network.
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Fair Monetization and Content Ownership
Social media networks rely on ad-based business models that share a common weakness: they pay creators disproportionately for their content. Smart contracts can ensure developers receive fair value for their work without delays or unannounced deductions.
There are companies that challenge censorship on the Internet. Normally users can read and curate their own content using a distributed chief, meaning that no individual can restrict access to content.
4. Internet of things
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IoT in Social Media Tracking and Marketing
The Internet of Things is the most crucial part of our list of social media and technology developments. The technology is being used by some of the big names in the industry, such as N&W, Disney, and Tencent, for social media tracking and marketing purposes.
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Real-Time Insights Through IoT Integration
<span class=”yoast-text-mark”>tyle=”font-weight: 400;”> Organizations continuously seek a social media software development company that delivers IoT-based tools to track real-time social media data and insights, enabling smarter business decisions.
class=”yoast-text-mark”>tyle=”font-weight: 400;”>>A digital marketing service provider that provides social media optimization service can help you in leveraging the IoT for social networks.
5. RFID Technology
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Understanding RFID in Social Media Applications
RFID is a tiny computer chip, inlay words, capable of storing information about an individual or entity. Each chip has a specific serial number that can be added to the chip details. Give us this example to you to apply this technology in reality.</span>
<span style=”font-weight: 400;”> A digital marketing service provider that provides social media optimization service can help you in leveraging RFID technology for any social network.
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Real-World Use Cases of RFID Integration
Suppose you’re at a music festival and check the RFID system using a socially embedded RFID device. By only bringing your RFID onto the other, you can like a band or download multiple music tracks on your smartphone or on Instagram or FaceBook.
<p>The growing use of RFID in events and eCommerce, especially through NFC, has led many social networking tech companies to integrate RFID features into their smartphone apps.
